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Home » SIC

SIC

SIC

TI Photography

Jun 13, 2012

How we test

Every piece of equipment that comes our way, whether a camera, a lens or an accessory, gets the same level of careful scrutiny. We discover what products are good at and what they are not so you don’t have to. Tests are not just made in the lab, but our technical findings are also investigated in practical situations to establish what readers can expect in real-world conditions.

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A definition of SIC

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Nikon’s Super Integrated Coating, a multilayer lens coating designed to help improve light transmission and suppress both ghosting and flare.

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With masses of experience testing equipment from every photographic brand over the last three decades, the What Digital Camera team is uniquely placed to compare all that’s on the market and deliver clear buying advice for every budget.

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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

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